Money is just one of the things you need to start your own magazine publishing because there are other aspects of the business that are just as significant to make it lucrative.
For one, you need to have a basic idea for your journal. It should focus on a certain subject that you are knowledgeable about so you can come up with a strategy that differentiates you from the competitors.
Naturally, you will not be the person doing all the dirty work. For that, you need to hire the appropriate people who will work as writers, editors and photographers for your magazine publication.
If you notice, not all the pages in the magazine are filled with articles or pictures. In between the pages, there are advertisements posted by various organizations. You will need to advertise accounts to produce the majority of the revenue for the business in order to pay the salaries of your staff and pay for other expenses including next month’s edition.
This is done by calling up advertising agencies, sending them letters and meeting their executives in person. Networking will also come in handy so you can get your foot in the door with other advertisers.
When you have a meeting with marketing groups, keep in mind that you are asking them to advertise in your journal in exchange for something else. Be sure to deliver your end of the bargain so this relationship will continue in upcoming issues.
When your team has finished making the design of the journal, the only thing to do now is to send it to the printers.
Since there are many printers to choose from, get a cost quote from all of them and then get the best deal money can buy. A representative will be assigned to you so follow up with him or her the target print date.
An advanced copy of the magazine will be sent to you before it hits the stands. When this occurs, check it page per page for any problems. If everything checks out, the only thing you have to do now is approve it.
Distribution of your journal is significant. You must make sure that it hits places where people will likely go to and buy it like the neighborhood news stand and the supermarket. Don’t forget to also send copies to your advertisers and sponsors free of charge so they will be able to see first hand their advertisements in your issue.
Not that many people will know about journal without some form of promotion. For that, you will need to throw a start date party that usually gets media attention. You should invite some of the biggest names in the industry, a few celebrities and of course the community press.
After providing some entertainment for the night’s festivities, make sure everyone goes home with a souvenir bag that includes a copy of your magazine.
You truly need more than just capital to have your own journal Publishing because days after your launch party, your journal will be featured in newspapers and on television. Viewers and readers who have seen or heard it will most likely see what all the buzz is all about and buy a copy.
If these people like it, then you have effectively established a beachhead. You will have to press on forward in the impending months so you can truly compete with other magazines that have already established a name for themselves in the industry.
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Tuesday, January 17, 2012
Monday, January 16, 2012
Celebrity Drug Addiction
Drug addiction knows no boundaries and doesn’t pick or choose who it will affect. Celebrity drug addiction is commonplace today in the entertainment industry, and it is just spotlighted more because of the high profiles of today’s celebrities. It’s not uncommon to hear about another celebrity entering rehab for substance abuse. The list can read like a Who’s Who of Hollywood.
Just like people who are not in the limelight, celebrities deal with different stresses in their lives. The difference is that their stresses are much greater in general than everyday people. They have to deal with paparazzi, managers, critics, the media, and every word they say is noted and commented on.
There is a lot of insecurity in the world of fame and fortune. When celebrities feel that insecurity so strongly, they look for a way out, an escape from their problem – that escape is often drugs. That’s not even taking into consideration the price that comes with sudden fame.
When celebrities go from being everyday people to being thrust into the spotlight, they often have trouble adjusting. Leading a private life doesn’t become an option as their every move is followed and their rises and falls are noted sometimes with scorn from fans.
There’s something that goes along with celebrity in that many stars feel as if they’re almost immune to the possibility of becoming addicted to drugs. It’s a matter of having so much money, they figure, “Why not, I won’t get addicted”. Being a celebrity is a hugely stressful career choice and actually, they are more prone to drug addiction because of that stress.
Celebrity drug addiction is really no different from non-celebrity drug addiction. It is just as serious and just as hard to quit. That is why so many celebrities are seeking out rehab treatment centers in an attempt to beat their habit. Places like Promises and The Betty Ford Clinic are overflowing with celebrity patients seeking to overcome their addiction.
The good news is that with celebrity drug addiction becoming so common, more people are less afraid to seek out help for their addictions. They recognize that if the people they look up to – celebrities – can fall victim to drug addiction, so can they. And if those same people are brave enough to be treated for that drug addiction, they can be strong as well.
The Harder They Fall: Celebrities Tell Their Real Life Stories of Addiction and Recovery
Just like people who are not in the limelight, celebrities deal with different stresses in their lives. The difference is that their stresses are much greater in general than everyday people. They have to deal with paparazzi, managers, critics, the media, and every word they say is noted and commented on.
There is a lot of insecurity in the world of fame and fortune. When celebrities feel that insecurity so strongly, they look for a way out, an escape from their problem – that escape is often drugs. That’s not even taking into consideration the price that comes with sudden fame.
When celebrities go from being everyday people to being thrust into the spotlight, they often have trouble adjusting. Leading a private life doesn’t become an option as their every move is followed and their rises and falls are noted sometimes with scorn from fans.
There’s something that goes along with celebrity in that many stars feel as if they’re almost immune to the possibility of becoming addicted to drugs. It’s a matter of having so much money, they figure, “Why not, I won’t get addicted”. Being a celebrity is a hugely stressful career choice and actually, they are more prone to drug addiction because of that stress.
Celebrity drug addiction is really no different from non-celebrity drug addiction. It is just as serious and just as hard to quit. That is why so many celebrities are seeking out rehab treatment centers in an attempt to beat their habit. Places like Promises and The Betty Ford Clinic are overflowing with celebrity patients seeking to overcome their addiction.
The good news is that with celebrity drug addiction becoming so common, more people are less afraid to seek out help for their addictions. They recognize that if the people they look up to – celebrities – can fall victim to drug addiction, so can they. And if those same people are brave enough to be treated for that drug addiction, they can be strong as well.
The Harder They Fall: Celebrities Tell Their Real Life Stories of Addiction and Recovery
Sunday, January 15, 2012
The Celebrity Fashion Phenomenon: What is So Alluring About It?
Do you have a favorite movie star or television star? If you do, have you ever wondered what their personal life was like? If you have, you are definitely not alone. In today’s society, it seems as if many individuals are interested in knowing the latest news or gossip surrounding today’s most popular stars. In addition to who is dating who, a focus is also placed on celebrity fashions. In fact, where are many out there who wish that they could dress and look like one of their favorite celebrities. While this feeling is quite common, it often leaves many others wondering why.
When it comes to examining the celebrity fashion phenomenon it is actually difficult to come up with an answer as to why it is so popular. Different individuals like to look and dress like celebrities for different reasons, some of which are easier to explain than others. Just a few of the many reasons why the celebrity fashion phenomenon has gained such a following are touched on below.
The thing about celebrities is that they are popular and well-known. In fact, many celebrities cannot even leave their homes with out being recognized and prodded for autographs by fans. While many celebrities wish that they could change this, there are many “everyday,” individuals who wish that they had their own fan following or wish that they were as popular. Although dressing a certain way or in a certain style of clothing isn’t necessarily guaranteed to make you more popular, there are many individuals out there who think that it does. These are often the individuals who regularly checkout the latest in celebrity fashion trends.
Another one of the many reasons why the celebrity fashion phenomenon is continuing to increase in numbers is because celebrities are often well-known for their fashion choices. If you were to turn your television on to a fashion show or even just a news channel, read a fashion magazine, or visit an online celebrity gossip website, there is a good chance that you will find a celebrity being complimented in their good taste in clothing. Most “everyday,” individuals aren’t always complimented on their clothing or fashion accessories, although many wish that they were. That is one of the many reasons why many individuals try to keep up with celebrity fashions and copy them, in any way possible.
Although there are some out there who view the celebrity fashion phenomenon as an unhealthy obsession, there is actually really nothing wrong with keeping up with the latest in celebrity fashions. What you need to remember though is that just because it looks good on a celebrity, it doesn’t necessarily mean that the same thing will look good on you. You should also keep price in mind. Many celebrities have unlimited financial resources; therefore, the cost of clothing and fashion accessories isn’t always an issue for them, but it may for you. Of course, you can dress like a celebrity if you want to, but you need to remember that celebrity fashions regularly change; therefore, there is no need for you to go broke trying to afford the “hottest,” trends that may only last for a few weeks.
In short, the celebrity fashion phenomenon is one that regularly discussed by fashion experts, as well are product manufacturers and clothing designers. With the celebrity fashion phenomenon at its current state, it is not uncommon to find designers trying their best to get their latest fashions appearing on today’s hottest celebrities.
Shop Zinio.com and save up to 90% off digital magazines - plus, get immediate and free delivery!
When it comes to examining the celebrity fashion phenomenon it is actually difficult to come up with an answer as to why it is so popular. Different individuals like to look and dress like celebrities for different reasons, some of which are easier to explain than others. Just a few of the many reasons why the celebrity fashion phenomenon has gained such a following are touched on below.
The thing about celebrities is that they are popular and well-known. In fact, many celebrities cannot even leave their homes with out being recognized and prodded for autographs by fans. While many celebrities wish that they could change this, there are many “everyday,” individuals who wish that they had their own fan following or wish that they were as popular. Although dressing a certain way or in a certain style of clothing isn’t necessarily guaranteed to make you more popular, there are many individuals out there who think that it does. These are often the individuals who regularly checkout the latest in celebrity fashion trends.
Another one of the many reasons why the celebrity fashion phenomenon is continuing to increase in numbers is because celebrities are often well-known for their fashion choices. If you were to turn your television on to a fashion show or even just a news channel, read a fashion magazine, or visit an online celebrity gossip website, there is a good chance that you will find a celebrity being complimented in their good taste in clothing. Most “everyday,” individuals aren’t always complimented on their clothing or fashion accessories, although many wish that they were. That is one of the many reasons why many individuals try to keep up with celebrity fashions and copy them, in any way possible.
Although there are some out there who view the celebrity fashion phenomenon as an unhealthy obsession, there is actually really nothing wrong with keeping up with the latest in celebrity fashions. What you need to remember though is that just because it looks good on a celebrity, it doesn’t necessarily mean that the same thing will look good on you. You should also keep price in mind. Many celebrities have unlimited financial resources; therefore, the cost of clothing and fashion accessories isn’t always an issue for them, but it may for you. Of course, you can dress like a celebrity if you want to, but you need to remember that celebrity fashions regularly change; therefore, there is no need for you to go broke trying to afford the “hottest,” trends that may only last for a few weeks.
In short, the celebrity fashion phenomenon is one that regularly discussed by fashion experts, as well are product manufacturers and clothing designers. With the celebrity fashion phenomenon at its current state, it is not uncommon to find designers trying their best to get their latest fashions appearing on today’s hottest celebrities.
Shop Zinio.com and save up to 90% off digital magazines - plus, get immediate and free delivery!
Saturday, January 14, 2012
Vegas Shows are Big Draw for Tourists
Besides gambling, one of the first things that many people think of when they think of Vegas are the numerous shows that are available. Vegas makes a fortune every year from the shows that are offered each and every night. There are major headliners and limited appearances that make the shows wonderful attractions for tourists and locals alike to spend a night out on the town.
The focus of the casino corporations is to get more guests in the casinos. The more warm bodies the more money that is filling the coffers. The casinos like to bring in the money and they are willing to spend a little in order to make a lot. The acts that are highlights in this city are well established for the most part and enjoy their celebrity, their fame, and most often for the headliners, the fact that there is some sort of permanence to their existences and they are not required to travel and spend countless hours on the road away from their families and loved ones.
You will find the ultra famous rubbing elbows with those who are barely known and occasionally some impersonators. In Vegas and most of them are only too happy to be living the life they've chosen in this great city of lights. If you have the opportunity to check out one of the many shows in Vegas I believe you will find that these shows are amazingly well put together and quite entertaining. This isn't your small town little theatre or your community college stage. These shows are professionally done and in business to make money-and make money they do.
The shows bring in clients from all walks of life and financial backgrounds you will find the rich and famous sitting next to the middle class in the audience and all will be either laughing, crying, or cringing together. The shows are designed to elicit different responses from the audiences and to appeal to a wide cross section of the population.
If you are in the market for a Vegas show it is recommended that you book around the time or at the same time you book your hotel reservations in order to be sure you can get the tickets. Many of these shows sell out months in advance and for months at a time. The more popular the show the bigger price the tickets will demand and the bigger following the shows will have.
I also encourage you to take advantage of some of the free opportunities and events within the casinos where the shows you are planning to see occur in order to get an idea of the lay of the land before the time your show is scheduled to start. You should probably be early for the shows you wish to see and plan to stand in line a little while.
While shows are one of the biggest draws for people to visit Las Vegas and some people plan their entire trips just for the sake of catching one show, keep in mind that there are plenty more things to do in Vegas than simply watching a show or two. Take advantage of the many opportunities for entertainment that await you during your Vegas vacation.
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The focus of the casino corporations is to get more guests in the casinos. The more warm bodies the more money that is filling the coffers. The casinos like to bring in the money and they are willing to spend a little in order to make a lot. The acts that are highlights in this city are well established for the most part and enjoy their celebrity, their fame, and most often for the headliners, the fact that there is some sort of permanence to their existences and they are not required to travel and spend countless hours on the road away from their families and loved ones.
You will find the ultra famous rubbing elbows with those who are barely known and occasionally some impersonators. In Vegas and most of them are only too happy to be living the life they've chosen in this great city of lights. If you have the opportunity to check out one of the many shows in Vegas I believe you will find that these shows are amazingly well put together and quite entertaining. This isn't your small town little theatre or your community college stage. These shows are professionally done and in business to make money-and make money they do.
The shows bring in clients from all walks of life and financial backgrounds you will find the rich and famous sitting next to the middle class in the audience and all will be either laughing, crying, or cringing together. The shows are designed to elicit different responses from the audiences and to appeal to a wide cross section of the population.
If you are in the market for a Vegas show it is recommended that you book around the time or at the same time you book your hotel reservations in order to be sure you can get the tickets. Many of these shows sell out months in advance and for months at a time. The more popular the show the bigger price the tickets will demand and the bigger following the shows will have.
I also encourage you to take advantage of some of the free opportunities and events within the casinos where the shows you are planning to see occur in order to get an idea of the lay of the land before the time your show is scheduled to start. You should probably be early for the shows you wish to see and plan to stand in line a little while.
While shows are one of the biggest draws for people to visit Las Vegas and some people plan their entire trips just for the sake of catching one show, keep in mind that there are plenty more things to do in Vegas than simply watching a show or two. Take advantage of the many opportunities for entertainment that await you during your Vegas vacation.
Don’t throw money away! Book Flight + Hotel at the same time & Save up to $500!
Celebrities Tattoos
When deciding on whether or not to get a tattoo, the first thing to think about is how the tattoo will be a permanent mark on the body. The next thing to consider is what the preferred style might be. Most tattoo parlors have samples of previous designs that can be altered to suit the customer. But what many people enjoy is sampling and mimicking what many of those whom we idolize might have already had created.
Today, celebrities influence much of what is done in society. Clothing styles, hair dos, things to eat, places to hang out and, yes, even tattoos are often influenced by many celebrities. There are more famous people that have tattoos than what has been originally thought. Some may be quite surprising.
As many people know, Angelina Jolie is one of the most popular tattooed actresses today. She flaunts over a dozen tattoos, each with their own meaning. Angelina Jolie is such a fan of tattoos that there are always plans for more in the future. In fact, she's made the tribal dragon tattoo the most popular among women.
When it comes to tattoos and famous actresses, it's certain that Pamela Anderson's name will be brought up. The arm band was made popular almost entirely due to Pamela Anderson. She also put an emphasis on the barbed wire tattoo as it's one of her most well known marks.
Mike Tyson sports a facial tattoo that is of Maori influence. While the tattoo didn't exactly cause a boom in applied facial tattoos, it does prove interesting among tattoo enthusiasts.
Johnny Depp is one highly acknowledge actor for having tattoos. He's decorated with over twelve known tattoos all with stories behind them. Depp's tattoo on his right bicep is the most well known. When Johnny Depp and Wynona Ryder were together, he had "Wynona Forever" tattooed on his arm. When the relationship ended, it was modified to say "Wino Forever." A good example of why tattoos should be thought through before taking the leap.
A group tattoo was made for those actors in the Lord of the Rings trilogy. Each actor received a tattoo of the word "nine" written in Elvish script. Tattooed on different areas of the body, and a first tattoo for some, each member now has a permanent mark commemorating the making of the movies.
Other movie celebrities where we will find many tattoos to admire or copy include Drew Barrymore, Julia Roberts, Gillian Anderson, Alyssa Milano, and Christina Ricci. We can also find tattoos in music artists such as Billy Idol, Eminem, Henry Rollins and Brittany Spears. Kobe Bryant, Dennis Rodman, Anna Kournikova, and Stone Cold Steve Austin make up just a few of the sports models that flaunt their own ink.
This is just a sampling of a few of the tattoos that are likely to be found among celebrities. These people are acknowledged and admired for their style and personalities. Many of them have caused booms in the tattoo trends throughout the years with special emphasis on designs that closely resemble their own. It's not unusual or unheard of by tattoo artists to receive requests for a tattoo that looks just like one sported by the hip celebrity of the times.
Today, celebrities influence much of what is done in society. Clothing styles, hair dos, things to eat, places to hang out and, yes, even tattoos are often influenced by many celebrities. There are more famous people that have tattoos than what has been originally thought. Some may be quite surprising.
As many people know, Angelina Jolie is one of the most popular tattooed actresses today. She flaunts over a dozen tattoos, each with their own meaning. Angelina Jolie is such a fan of tattoos that there are always plans for more in the future. In fact, she's made the tribal dragon tattoo the most popular among women.
When it comes to tattoos and famous actresses, it's certain that Pamela Anderson's name will be brought up. The arm band was made popular almost entirely due to Pamela Anderson. She also put an emphasis on the barbed wire tattoo as it's one of her most well known marks.
Mike Tyson sports a facial tattoo that is of Maori influence. While the tattoo didn't exactly cause a boom in applied facial tattoos, it does prove interesting among tattoo enthusiasts.
Johnny Depp is one highly acknowledge actor for having tattoos. He's decorated with over twelve known tattoos all with stories behind them. Depp's tattoo on his right bicep is the most well known. When Johnny Depp and Wynona Ryder were together, he had "Wynona Forever" tattooed on his arm. When the relationship ended, it was modified to say "Wino Forever." A good example of why tattoos should be thought through before taking the leap.
A group tattoo was made for those actors in the Lord of the Rings trilogy. Each actor received a tattoo of the word "nine" written in Elvish script. Tattooed on different areas of the body, and a first tattoo for some, each member now has a permanent mark commemorating the making of the movies.
Other movie celebrities where we will find many tattoos to admire or copy include Drew Barrymore, Julia Roberts, Gillian Anderson, Alyssa Milano, and Christina Ricci. We can also find tattoos in music artists such as Billy Idol, Eminem, Henry Rollins and Brittany Spears. Kobe Bryant, Dennis Rodman, Anna Kournikova, and Stone Cold Steve Austin make up just a few of the sports models that flaunt their own ink.
This is just a sampling of a few of the tattoos that are likely to be found among celebrities. These people are acknowledged and admired for their style and personalities. Many of them have caused booms in the tattoo trends throughout the years with special emphasis on designs that closely resemble their own. It's not unusual or unheard of by tattoo artists to receive requests for a tattoo that looks just like one sported by the hip celebrity of the times.
Celebrity Secrets To Staying Young
Whether we idolize them or criticize their behavior, there’s no denying that celebrities now are the epitome of beauty. But how come they are often mistaken for their age- at their flattery at that. Well, let’s find out some secrets why celebrities look younger than they are.
Eating lots of citrus and vegetables
Greens and citrus like lemons, grapefruit, and oranges are high in Vitamin C, a natural antioxidant. This wonder worker serves as a primary ingredient of collagen, a glue-like protein that binds cells together to form tissues, and makes up about 25% of the whole-body protein content. Collagen production is vital to skin suppleness, firmness and averts the onset of premature wrinkling. Collagen is, in fact, a much-endorsed ingredient in facial moisturizers and hand lotions Therefore, the more citrus and veggies celebs eat, the softer their skin becomes.
Avoiding excessive alcohol
Celebrities going in and out of rehabs due to alcoholism look worn-out and spoiled. That is why a lot more celebrities keep their alcoholic intake to a minimum. Despite the sparkling delight it brings, alcohol causes skin damage and loss of moisture due to its dehydrating effects. In turn, this will cause sagging and wrinkling of skin.
A High School Musical star says its even better to soak one’s self o he beach without sun protection that drinking too much of alcohol.
Alcohol causes dilatation of the blood vessels in the skin and every time you drink, the blood vessels will dilate and stay permanently dilated until they lose their tone. Abusing alcohol will also deplete the body of Vitamin A, an important antioxidant.
Avoiding Coffee
Despite its antioxidant content, too much coffee causes skin dehydration, and even causes the body to eliminate needed liquids and minerals. It causes skin to look like crepe paper and have very little elasticity if you pinch it up into a peak. A country music diva even shared that drinking too much coffee stains her teeth and causes little winkles around her eyes to look horrible.
Celebrities who drink coffee suggest drinking a cool glass of water after a cup of coffee.
Drinking LOTS of Water
No one can dispute the role good hydration plays to a healthier skin. If hydration does not come from sodas or alcohols and only from clean water, then it has potentially helpful effects on your skin. Furthermore, water helps cells move nutrients in and toxins out, which leaves skin looking better.
Paris Hilton disclosed that she drinks more than ten glasses of water a day cause if not she notices her skin to look dull, vapid, and gray.
Limited exposure to sunlight
More exposure to sunlight puts the skin at higher risk for aging caused by free radicals. But if you cannot avoid it, use a quality high sun protection factor lotion.
A former Mickey Mouse club member uses SPF50 on her neck and face and SPF35 on her body to develop nice brownish tan where she likes.
Moisturizers
Lastly, for celebrities, using a night time moisturizer is the simplest yet one of the most necessary parts of their beauty routine. They choose a night cream with proven age-fighters like retinol.
If applied at night, this will reduce the effect of aging and the environment on your skin.
Eating lots of citrus and vegetables
Greens and citrus like lemons, grapefruit, and oranges are high in Vitamin C, a natural antioxidant. This wonder worker serves as a primary ingredient of collagen, a glue-like protein that binds cells together to form tissues, and makes up about 25% of the whole-body protein content. Collagen production is vital to skin suppleness, firmness and averts the onset of premature wrinkling. Collagen is, in fact, a much-endorsed ingredient in facial moisturizers and hand lotions Therefore, the more citrus and veggies celebs eat, the softer their skin becomes.
Avoiding excessive alcohol
Celebrities going in and out of rehabs due to alcoholism look worn-out and spoiled. That is why a lot more celebrities keep their alcoholic intake to a minimum. Despite the sparkling delight it brings, alcohol causes skin damage and loss of moisture due to its dehydrating effects. In turn, this will cause sagging and wrinkling of skin.
A High School Musical star says its even better to soak one’s self o he beach without sun protection that drinking too much of alcohol.
Alcohol causes dilatation of the blood vessels in the skin and every time you drink, the blood vessels will dilate and stay permanently dilated until they lose their tone. Abusing alcohol will also deplete the body of Vitamin A, an important antioxidant.
Avoiding Coffee
Despite its antioxidant content, too much coffee causes skin dehydration, and even causes the body to eliminate needed liquids and minerals. It causes skin to look like crepe paper and have very little elasticity if you pinch it up into a peak. A country music diva even shared that drinking too much coffee stains her teeth and causes little winkles around her eyes to look horrible.
Celebrities who drink coffee suggest drinking a cool glass of water after a cup of coffee.
Drinking LOTS of Water
No one can dispute the role good hydration plays to a healthier skin. If hydration does not come from sodas or alcohols and only from clean water, then it has potentially helpful effects on your skin. Furthermore, water helps cells move nutrients in and toxins out, which leaves skin looking better.
Paris Hilton disclosed that she drinks more than ten glasses of water a day cause if not she notices her skin to look dull, vapid, and gray.
Limited exposure to sunlight
More exposure to sunlight puts the skin at higher risk for aging caused by free radicals. But if you cannot avoid it, use a quality high sun protection factor lotion.
A former Mickey Mouse club member uses SPF50 on her neck and face and SPF35 on her body to develop nice brownish tan where she likes.
Moisturizers
Lastly, for celebrities, using a night time moisturizer is the simplest yet one of the most necessary parts of their beauty routine. They choose a night cream with proven age-fighters like retinol.
If applied at night, this will reduce the effect of aging and the environment on your skin.
Advertising On Celebrity Fan Sites
Online advertising isn’t quite the same as advertising anywhere else. On the web, ads are everywhere. In fact it is safe to say that the Internet is one gigantic billboard.
Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines don’t cut it. Usually, the people who use the Internet are looking for specific items of information and just tune out the various gimmicks that companies use for their commercials.
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Online advertising isn’t quite the same as advertising anywhere else. On the web, ads are everywhere. In fact it is safe to say that the Internet is one gigantic billboard.
Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines don’t cut it. Usually, the people who use the Internet are looking for specific items of information and just tune out the various gimmicks that companies use for their commercials.
This may be because when the net was young and still mostly dial-up, the ads were banner types which were pretty but really heavy. Though broadband has now replaced dial-up, Internet users prefer ads that are light and easy and preferably unobtrusive to their research.
What is the same, whether you advertise online or offline is that people connect with people. In general, they respond better to ads that appeal to their values or feature something they can relate to. They relate better to commercials that feature people.
For example, if your product is about health care, they are more likely to respond to a doctor than to anyone else. If your product is about basketball shoes, they are more likely to respond to a basketball player. Basically, you choose a spokesperson that your prospective buyers will believe or listen to. The only exception to this rule seems to be celebrities. For some reason, people will believe almost anything celebrities say, whether or not they themselves are suited for the product or not.
Now, hiring a celebrity to endorse your product can be a really expensive thing. Most celebrities charge high, after all you are trying to ride on to their popularity. Their manager will make sure that they get the most out of being your commercial model.
Unlike regular advertising, however, there is a way to cash in on the popularity of celebrities without having to pay an exorbitant rate. They are called celebrity fan sites. These are sites about a celebrity that may or may not be owned or maintained by the celebrity who is featured. Usually these sites are run by a fan of the celebrity, hence the term celebrity fan site.
Here is a truth that artists who last long in the industry know. The fans control their world. The acceptance of the public of their image, their composition, their design, their performance determines how much money they will earn.
The fans are also the ones who search the Internet the most about information about their favorite, and some not so favorite celebrities. Celebrities are among the highest searched items on the net. Over 40 million queries about them are made a day.
Thanks to search engines, these celebrity fan sites get quite a bit of exposure. They talk about their favorite singer, actor, model, or athlete. They have interesting information that attracts even more fans of their favorite star.
That’s a lot of traffic that businesses can utilize. All the companies need to figure out is which ones of the many celebrities will their target group be likely to visit. This will help you get the necessary exposure that your product needs.
One way to look at it is as sponsorship. A lot of TV shows or segments are sponsored by various companies. They allow these TV shows or segments to stay on the air. In exchange, these shows flash their logos of their sponsors during commercial breaks.
Online advertising has an advantage here. Unlike TV where the sponsor has to wait for their commercial spot, online advertisers have their ads constantly on the page on specified areas. Visitors can see them all the time as they surf the celebrity fan site. Depending on the agreement, some sites will even allow the advertiser to have their ads on various pages of the site, so no matter where they travel on the actual site, they still see your product on display in a prominent area.
Putting an online ad on celebrity fan sites is a lot less expensive than paying for airtime on television. The cost is a lot lower and you get more exposure since you are not limited to just your national public. Keep in mind that the Internet is on a global scale.
These celebrities have fans all across the world. The celebrity fan sites, being on the net, have a global reach. If your business caters to the international market here is another reason why you may want to place your ad on a celebrity fan site.
People like to be in touch with people. They like to know what’s going on with their favorites. So of course, they will look up news on their idols and voila! When they visit the sites about their favorite star, there’s your ad. Isn’t that great exposure?
People often idolize celebrities because they see something in these people that they would someday like to achieve, whether it is a physical, mental, social or maybe just a financial thing. They long to be as beautiful or as smart or as attractive to the opposite sex. Some may just long to be as fit or as skilled an athlete. Whichever aspect it is that they admire in these stars, if your product is something that can help them come close to achieving that goal, they may just click on your ad.
You will need to do some research to find the best celebrity fan site on which to place your ad. You do want to get the most for your money and there are hundreds of celebrity fan sites out there. You are looking for the one that attracts the most number of fans who are also part of your target market.
If you find the celebrity fan site you like, make sure to check out the contact details of the site owner right away. Most of them will have a link on their site marked as “contact us”. Once you get in touch with them, you just need to negotiate for a prime spot on their site. Don’t wait too long! Other businesses want that spot.
Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines don’t cut it. Usually, the people who use the Internet are looking for specific items of information and just tune out the various gimmicks that companies use for their commercials.
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Online advertising isn’t quite the same as advertising anywhere else. On the web, ads are everywhere. In fact it is safe to say that the Internet is one gigantic billboard.
Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines don’t cut it. Usually, the people who use the Internet are looking for specific items of information and just tune out the various gimmicks that companies use for their commercials.
This may be because when the net was young and still mostly dial-up, the ads were banner types which were pretty but really heavy. Though broadband has now replaced dial-up, Internet users prefer ads that are light and easy and preferably unobtrusive to their research.
What is the same, whether you advertise online or offline is that people connect with people. In general, they respond better to ads that appeal to their values or feature something they can relate to. They relate better to commercials that feature people.
For example, if your product is about health care, they are more likely to respond to a doctor than to anyone else. If your product is about basketball shoes, they are more likely to respond to a basketball player. Basically, you choose a spokesperson that your prospective buyers will believe or listen to. The only exception to this rule seems to be celebrities. For some reason, people will believe almost anything celebrities say, whether or not they themselves are suited for the product or not.
Now, hiring a celebrity to endorse your product can be a really expensive thing. Most celebrities charge high, after all you are trying to ride on to their popularity. Their manager will make sure that they get the most out of being your commercial model.
Unlike regular advertising, however, there is a way to cash in on the popularity of celebrities without having to pay an exorbitant rate. They are called celebrity fan sites. These are sites about a celebrity that may or may not be owned or maintained by the celebrity who is featured. Usually these sites are run by a fan of the celebrity, hence the term celebrity fan site.
Here is a truth that artists who last long in the industry know. The fans control their world. The acceptance of the public of their image, their composition, their design, their performance determines how much money they will earn.
The fans are also the ones who search the Internet the most about information about their favorite, and some not so favorite celebrities. Celebrities are among the highest searched items on the net. Over 40 million queries about them are made a day.
Thanks to search engines, these celebrity fan sites get quite a bit of exposure. They talk about their favorite singer, actor, model, or athlete. They have interesting information that attracts even more fans of their favorite star.
That’s a lot of traffic that businesses can utilize. All the companies need to figure out is which ones of the many celebrities will their target group be likely to visit. This will help you get the necessary exposure that your product needs.
One way to look at it is as sponsorship. A lot of TV shows or segments are sponsored by various companies. They allow these TV shows or segments to stay on the air. In exchange, these shows flash their logos of their sponsors during commercial breaks.
Online advertising has an advantage here. Unlike TV where the sponsor has to wait for their commercial spot, online advertisers have their ads constantly on the page on specified areas. Visitors can see them all the time as they surf the celebrity fan site. Depending on the agreement, some sites will even allow the advertiser to have their ads on various pages of the site, so no matter where they travel on the actual site, they still see your product on display in a prominent area.
Putting an online ad on celebrity fan sites is a lot less expensive than paying for airtime on television. The cost is a lot lower and you get more exposure since you are not limited to just your national public. Keep in mind that the Internet is on a global scale.
These celebrities have fans all across the world. The celebrity fan sites, being on the net, have a global reach. If your business caters to the international market here is another reason why you may want to place your ad on a celebrity fan site.
People like to be in touch with people. They like to know what’s going on with their favorites. So of course, they will look up news on their idols and voila! When they visit the sites about their favorite star, there’s your ad. Isn’t that great exposure?
People often idolize celebrities because they see something in these people that they would someday like to achieve, whether it is a physical, mental, social or maybe just a financial thing. They long to be as beautiful or as smart or as attractive to the opposite sex. Some may just long to be as fit or as skilled an athlete. Whichever aspect it is that they admire in these stars, if your product is something that can help them come close to achieving that goal, they may just click on your ad.
You will need to do some research to find the best celebrity fan site on which to place your ad. You do want to get the most for your money and there are hundreds of celebrity fan sites out there. You are looking for the one that attracts the most number of fans who are also part of your target market.
If you find the celebrity fan site you like, make sure to check out the contact details of the site owner right away. Most of them will have a link on their site marked as “contact us”. Once you get in touch with them, you just need to negotiate for a prime spot on their site. Don’t wait too long! Other businesses want that spot.
Tuesday, January 10, 2012
BCS National Championship Game - Alabama vs. LSU
This should have been a BCS National Championship game for the record books. Well, I guess in some ways it was for the record books. LSU was the only team to be shut out in BCS Championship history. I was pulling for Alabama, but it would have been nice if LSU had shown up at all. This was a completely one sided game with Alabama having the defensive answers for anything and everything that LSU attempted offensively. LSU did not even cross the 50 yard line on offense until the 2nd half. Well I guess it comes down to the fact that we have have a bad day. I am a major SEC fan and that was a win win for the SEC. Congratulations to Alabama!!
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